Our work on the 405/Sepulveda Widening project engages a variety of viewers at a various scales and speeds of perception. Located along Sepulveda Blvd, between Montana and Sunset, the artwork is viewable by vehicular traffic along Sepulveda, pedestrians along the adjacent sidewalk, and from a distance as far as the southern cactus garden of the Getty. We want for all of these viewers to have a unique way of experiencing the artwork based on the distance and rate of speed at which they view it.
We have designed an artistic graphic to be applied to walls , in which the subject matter for the iconographic elements of the artwork has been provided by local community members and inspired by art deco landmarks such as the nearby Royce Hall and Fox Theatre. We encouraged residents and the public to suggest natural and urban landmarks that they felt represented the community. Through an online forum, ideas were shared and those mentioned most often were given a visual preference in the collaged image.
The approved icon list was converted to imagery through photography and drawing.
The collaged images have been set into a 5’ x 5’ stencil, that will be tiled to give the appearance of a giant swath of torn, concrete wallpaper running along Sepulveda.
The artwork is placed above the maximum vine growth line, however, the “floral” nature of the pattern is designed to complement the wall’s landscaping plan and embrace areas where the artwork may become obscured by the future vines.
This project took nearly four years to complete and required many different iterations of concept. To arrive at the one- that could navigate the many hurdles of bureaucracy in building an artwork along a freeway- required a diverse a talented team. Many thanks to Steve and Jason at Machine Histories and Ed Henry of Anonarch for helping us to see it through those years.
site: 405 Freeway / Sepulveda Pass
commissioning Agent: Metro
artist Team:Freya Bardell and Brian Howe
dimensions: 20’ x’ 1500’
year to be completed: March 2014 Permanent
description: Water blasted graphic stenciled into retaining walls. Subject matter for iconography was provided by local community members through crowdsourcing. Through workshops and an online forum, ideas were shared and eventually formed the collaged image.
Special Thanks: Machine Histories, Wen Han, Edwin Cho, Ed Henry